Mapping collective behavior--beware of looping.

We discuss ambiguities of the two main dimensions of the map proposed by Bentley and colleagues that relate to the degree of self-reflection the observed agents have upon their behavior. This self-reflection is a variant of the "looping effect" which denotes that, in social research, the product of investigation influences the object of investigation. We outline how this can be understood as a dimension of "height" in the map of Bentley et al.